Advertising is the Best Advantage for Sales| Digital Signs

From modern signage systems, to word-of-mouth campaigns - when you’ve got an offer to make, you need to get it out there. There’s no way around it - to make sales, you have to advertise.

Of all types of advertising, the most storied is the sign. For hundreds of years, people have been making wall posters in order to advertise products, and the prevalence of physical advertising has stood the test of time. Today, we look at the importance of signage, and how digital signs have changed its place in the modern age.

An audience on the move

How do you best reach a population that spends more time in transit than ever? By advertising somewhere in full view of the public, 24 hours a day, seven days a week. Whether walking, biking, or driving, we all have to commute, and we all see signs and billboards every day. If you’re looking to achieve a high volume of traffic for your advertising campaign, signage on busy intersections and bustling corners is – and always has been – the best way to reach potential customers.

Signage through time

The importance of advertising in making sales is made clear by its ubiquity in history. Commercial signs have been found in the ruins of Pompeii, while Egypt has a long history of wall posters through from the medieval ages, and evidence of sign printing dates back as early as the ancient Chinese Song dynasty. Leasing billboards began in the 1860s, according to statistics distributed by the Outdoor Advertising Association of America. In the modern age - after 150 years of progress – signage makes ever-increasing use of digital displays, able to deliver more information, and present a more engaging experience.

Economic efficiency

Prices for signage range based on placement, size, and many other factors unique to your product and needs. Despite this, physical signage remains a cost-effective advertising strategy, as the exposure starts quickly and works immediately. For example, if you’re trying to bring customers to a brick-and-mortar store, advertising in print or online may not capitalise on a potential customer’s direct response. Having attractive signage near your physical store allows them to see it and walk right in.

Information efficiency

As many advertising audiences in public spaces won’t have the time to look at a sign for long, advertisements for signage need to be short and engaging. This is a boon in disguise, as it forces you to examine what is most important about your product or service and encourages your advertising and business success. Modern, animated signs allow you to grab a consumer’s attention, and then hold it – something that’s been far less possible in the past. This gives you the opportunity to put your vital information up front, and then follow on with further details such as pricing, directions to a restaurant, etc.

From modern signage systems, to word-of-mouth campaigns - when you’ve got an offer to make, you need to get it out there. There’s no way around it - to make sales, you have to advertise.

Of all types of advertising, the most storied is the sign. For hundreds of years, people have been making wall posters in order to advertise products, and the prevalence of physical advertising has stood the test of time. Today, we look at the importance of signage, and how digital signs have changed its place in the modern age.

An audience on the move

How do you best reach a population that spends more time in transit than ever? By advertising somewhere in full view of the public, 24 hours a day, seven days a week. Whether walking, biking, or driving, we all have to commute, and we all see signs and billboards every day. If you’re looking to achieve a high volume of traffic for your advertising campaign, signage on busy intersections and bustling corners is – and always has been – the best way to reach potential customers.

Signage through time

The importance of advertising in making sales is made clear by its ubiquity in history. Commercial signs have been found in the ruins of Pompeii, while Egypt has a long history of wall posters through from the medieval ages, and evidence of sign printing dates back as early as the ancient Chinese Song dynasty. Leasing billboards began in the 1860s, according to statistics distributed by the Outdoor Advertising Association of America. In the modern age - after 150 years of progress – signage makes ever-increasing use of digital displays, able to deliver more information, and present a more engaging experience.

Economic efficiency

Prices for signage range based on placement, size, and many other factors unique to your product and needs. Despite this, physical signage remains a cost-effective advertising strategy, as the exposure starts quickly and works immediately. For example, if you’re trying to bring customers to a brick-and-mortar store, advertising in print or online may not capitalise on a potential customer’s direct response. Having attractive signage near your physical store allows them to see it and walk right in.

Information efficiency

As many advertising audiences in public spaces won’t have the time to look at a sign for long, advertisements for signage need to be short and engaging. This is a boon in disguise, as it forces you to examine what is most important about your product or service and encourages your advertising and business success. Modern, animated signs allow you to grab a consumer’s attention, and then hold it – something that’s been far less possible in the past. This gives you the opportunity to put your vital information up front, and then follow on with further details such as pricing, directions to a restaurant, etc.

Signage in the modern age

The advent of digital signage in modern advertising is the path to the future of the industry, and no matter who you are – or what you’re selling – you can’t make sales without advertising. The best advantage your business can have is great visibility, and there’s no better way be seen than on a digital sign. To get your message out there, talk to us today.

The advent of digital signage in modern advertising is the path to the future of the industry, and no matter who you are – or what you’re selling – you can’t make sales without advertising. The best advantage your business can have is great visibility, and there’s no better way be seen than on a digital sign. To get your message out there, talk to us today.