APN Full Motion Video Auckland Airport

ONLY 8 SECOND STATIC ADS

Up until recently NZTA and local Councils permitted static ads to be shown on outdoor digital billboards. The main standard was "on for not less than 8 seconds, and change to the new one in under 1 second".

The rationale behind this was driver distraction and road safety.

I get what they're saying, but to be honest I think they may not have been giving our motorists enough credit. When I used to be a Police Officer I attended a lot more accidents where drivers were changing something on ttheir stereo than I did from them being distracted with something outside the car.

THERE ARE DISTRACTIONS EVERYWHERE

When I drove down through the lovely Lake Tekapo there was so much nice scenery outside I could swear I spent more time looking at that, than the road ahead. 

I also drove down just south of Hunterville and was amused at a local farmer's attempt at marketing to the highway traffic with a huge sign on his farm shed - only problem was, it was miles away at 90 degrees to the road so while I was zooming along at 100kmph (give or take 20) I had to turn my head fully around, and stare for ages to read the message fully.

No wonder NZTA have a "field of vision" in their Road Advertising Standard!

APN AND THE AUCKLAND AIRPORT

Last week I was again driving around (seems that is all I do these days) and blow me down full motion video at one of our busiest intersections!

See the video here: IceBreaker Merino - Natural, Ethical, Sustainable

I commend IceBreaker the message is coming across very clear - Natural, Ethical and Sustainable (farming of Merino wool). Ads like this do New Zealand proud (as it's obvious a lot of visitors are passing this sign going to the International Airport Terminal.

(Don't worry about the video quality. LED displays actually 'flicker' on a refresh rate that the human eye cannot detect but digital cameras can. Oh, and the camera operator might have been wobbling a bit?)

IS DISTRACTION REAL

I know Wero Water Park, Manukau, Auckland has had their 6x3m on the shipping container facing the morning and evening peak hour traffic for over 12 months now without incident. If 4 lanes of traffic zooming by at under 100kmph, with 2 lanes of Redoubt Road merging in also at under 100kmph is not a hazard, then what is? And with no accidents attributable to the sign?

Am I in favour of full motion video? Yes I am. 

Am I in favour of a little less bureaucracy? Yes I am.

Am I in favour of selling a few more of our extremely stunning HD outdoor gold wire digital billboards? Yeah, Nah.

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